Political consulting is the business that has grown around advise and assist political campaigns, mainly in the United States. As democracy has spread worldwide, u.s. political consultants have often developed an international customer base. Although its role is probably in the production of media (largely television), political consultants advise campaigns in practically all its activities, from research to strategy field.
The consulting practice has several precedents of principles. President William McKinley Mark Hanna's closest political adviser is sometimes described as the first political consultant. In California in the Decade of 1930, 1940 and 1950, Whitaker and Baxter established and grew the real first consultant, campaigns, Inc.However, the political consulting flourished with the increasing use of television for communications campaign advertising during that period that Neapolitan Joe asserts that they have become the first person to describe himself as a political consultant 1960.Fue (Perlmutter, Manship guide of political communication, ed. pg19).
In subsequent years, political consulting has grown in importance and influence and expanded its scope to campaigns at all levels of the United States Government and beyond. Many consultants work not only for campaigns, but also for other politicians
organizations, including parties and political action, sometimes through independent expenditure committees Some also of public relations and research work for businesses and Governments. In fact, today companies seeking the approval of municipal boards have resorted to political use consultants to help win the necessity of its draft land rights.
Critics also blame consultancy policy, at least in part, for a modern variety of ills of the electoral process.Partly due to that often receive Commission media consultants, specifically blamed for the increase in the costs of political campaigns and the growing dependence of paid media.A candidate makes a campaign of low budget would be a serious economic threat to the political sphere consulting; these candidates, however, are rare.
Izquierda-inclinada inside of the Democratic Party activists in particular loaded political consultants are a major obstacle to participatory democracy, political reform and electoral success for the Democrats in a much-publicized email on December 9, 2004, the Group of activists online MoveOn.org wrote, "for years, the Group was directed by elite Washington insiders who are closest groups corporate pressure to the democratic base."But we cannot afford four more years of leadership by a consulting professional election losers class.
Finally, there is growing professional opposition to what is called a campaign where transferred topics and strategies of a campaign to another campaign, the cookie cutter in spite of what may be great differences in the context político.Brian Wright, President of Democrasource, LLC (a based Ohio national political consultancy firm specializing in enhanced data campaign strategies and micro targeting), believes that "it?s only a matter of time, communication campaign techniques evolve so rapidly - no one sitting on the sidelines or clinging to the last presidential campaign?s strategies takes cabo.El book?s been rewritten."
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